288sellers responded
$13.1Mcombined annual TPT sales, self-reported
170have sold on TPT for 8+ years
63%haven't chosen a tier yet
Seller Pulse is still open
Haven’t taken the survey? Add your voice.
288 sellers have answered so far. We’ll keep updating these results through October 31, and every new answer makes the picture we bring to platforms clearer. Answers are shared as totals only. Results last updated October 5, 2026.
Summary
What we learned
- Most sellers are still deciding. 182 of 288 haven't picked a tier. They account for $7.9M of the $13.1M in sales.
- Few are choosing Exclusive. 40 sellers picked the Exclusive tier. 36 plan to leave and 30 will drop to Basic.
- The largest group is waiting on established sellers. 191 would list on a non-exclusive marketplace at a 20% fee. 137 of them only if established sellers move too.
- Buyer traffic decides. The most common answer to "what would it take to leave" was a real alternative with buyers and traffic.
- Sellers bring their audiences. 230 would actively market a new platform, and 253 offered at least one form of support: time, participation, or paying more for quality.
Decisions
What sellers are deciding
The tier each seller says they will choose if nothing changes, and the combined annual sales behind each choice.
Undecided
182$7.9M
Exclusive (77.5%)
40$1.6M
Basic (55%)
30$2.2M
Leaving TPT
36$1.3M
By sales range
At least half of every sales range is undecided. In the two highest, 17 of 32 sellers haven't chosen.
UndecidedExclusive (77.5%)Basic (55%)Leaving TPT
Under $1K
36655
52
$1K to $5K
261175
49
$5K to $25K
5313
80
$25K to $100K
46118
69
$100K to $250K
1445
25
$250K+
3121
7
Options
What sellers are considering
If TPT doesn't change course. Sellers could pick more than one.
Move to a new teacher-owned marketplace
205
Sell from my own website
169
Keep my store up, stop adding products
135
Stay and accept the new terms
123
Leave TPT entirely
119
Shut my store down altogether
41
Staying is rarely the whole plan. 123 sellers said they'd consider staying on the new terms. Only 33 chose staying as their only option.
Moving
The largest group is waiting on established sellers
"Yes, if established sellers do too" is the most common answer in every sales range below $250K. Asked about a non-exclusive marketplace with a 20% fee.
Yes
54
Yes, if established sellers do too
137
Need more information
87
No
10
By sales range
YesYes, if established sellers do tooNeed more informationNo
Under $1K
122018
52
$1K to $5K
62517
49
$5K to $25K
203720
80
$25K to $100K
93525
69
$100K to $250K
418
25
$250K+
2131
7
What would it take to leave TPT?
Open answers from 234 sellers, sorted into themes. One answer can count in more than one.
A real alternative with buyers and traffic
95
Matching their current income
68
This change, if TPT goes through with it
51
Not sure yet
35
Other sellers moving to the same place
18
An easy way to move a catalog
15
Staying for now
12
“I would need to know that a critical mass of active sellers was also leaving for the same platform.”
Seller, $100K to $250K, 8+ years“Proof that teachers visit and buy the new website in my field.”
Seller, under $1K, 1 to 3 yearsReach
The audience sellers would bring
Floors use the low end of each range. Audiences overlap.
230would actively market a new platform
570K+email subscribers, at minimum
2.6M+social followers, at minimum
182of 230 already sell somewhere besides TPT
Where else they sell
Own website
93
Etsy
55
Other teacher marketplaces
22
Amazon or KDP
19
Classful
17
Membership site
16
Made By Teachers
12
How sellers offered to help
Pay a higher annual fee for quality
170
Volunteer an hour a month moderating
149
Serve on a seller committee
120
253 offered at least one.
Who responded
Who responded
284 of 288 are Premium sellers today.
Annual TPT sales
Under $1K
52$25K
$1K to $5K
49$142K
$5K to $25K
80$1.2M
$25K to $100K
69$4.1M
$100K to $250K
25$4.4M
$250K+
7$3.3M
Years selling on TPT
Under 1 year
28
1 to 3 years
26
4 to 7 years
62
8 or more years
170
Grade levels
Pre-K and K
77
Grades 1 to 3
137
Grades 4 to 5
74
Grades 6 to 8
53
Grades 9 to 12
50
Multiple or all grades
20
Specialty or other
11
Subjects
ELA
149
Math
124
Social Studies
75
Science
70
Classroom Management
49
Special Education
37
SEL
30
Stakes
What's at stake for sellers
How the change would affect their business, family, or life. Open answers from 225 sellers, sorted into themes.
Lost income
151
Household bills or family
69
Time to rebuild or move
42
Stress or loss of trust
18
Little or no impact
8
“I am the only bread winner at home. I am a full time teacher and work on TPT in the evenings. My family relies on me and the money I make.”
Seller, $25K to $100K, 8+ years“I have already redirected almost all my sales to my own site but TPT pays my mortgage.”
Seller, $100K to $250K, 4 to 7 years“Most of us sellers do not have the knowledge, time, or ability to create their own website and/or sell elsewhere.”
Seller, $1K to $5K, 8+ years“Really feeling for little/mid stores who are feeling lost and unsure/unwilling to go out on their own.”
Seller, $25K to $100K, 8+ yearsAsks
What sellers are asking TPT for
- Keep a non-exclusive tier at 80%.
- If TPT wants an Exclusive tier, make it a third option that pays more, with the rate guaranteed in writing.
- Grandfather existing sellers on their current terms.
- Consult the Seller Advisory Board and Premium sellers, with notice, before any future change to payouts or selling terms.
“Exclusivity is a huge ask and would require us to trust TPT in a way they have not proven themselves worthy of.”
Seller, $250K+, 8+ years“If you give them the power to feed you, you give them the power to starve you.”
Seller, $5K to $25K, 4 to 7 years“These new terms feel like a penalty, not a partnership. Listen to the sellers who helped build your success.”
Seller, $5K to $25K, 8+ years“They should seek the opinions of stakeholders before rolling out changes as massive as this.”
Seller, $25K to $100K, 4 to 7 yearsSelf-reported answers to an open survey of TPT sellers, shared in seller communities from October 1 to October 5, 2026. Duplicate submissions were removed. Quotes are lightly trimmed and never identify a seller. Results show direction, not a random sample.
About information on other platforms. Platform fees and tiers in these results are as TPT announced them when the survey ran, and they can change. Check TPT’s current terms. TCC isn’t affiliated with or endorsed by Teachers Pay Teachers or any platform named here.